Home Gas Plant - After the TropIf the City Can Manage the Marina, Why Not Gas Plant?

If the City Can Manage the Marina, Why Not Gas Plant?

by Ron Diner
Aerial view of a marina with numerous sailboats docked beside a green park and high-rise city skyline in the background.

While the city is considering turning over the Gas Plant site to a single master developer, it is taking a very different approach just a few blocks away.

At the St. Pete Municipal Marina, the city is doing something important:

It’s leading.

Aerial view of a marina with numerous boats, blue ocean, and surrounding city skyline with high‑rise buildings and a green park nearby.
Marina with several sail and motor yachts docked under a covered pier, calm water reflecting the boats and a skyline of tall modern buildings in the background.
Aerial view of a harbor with a long central pier under construction and numerous moored boats nearby on the water. The area around includes buildings and green spaces.

Today, April 30, the city is holding a public meeting to review proposals for the Gas Plant site—and may be moving toward selecting a development partner.

This post is the latest in a recent series asking a simple question:

Should the city lead this development itself?

Across these posts, we’ve pointed out:

What the City Is Doing at the Marina

The marina redevelopment is a $165 million project.

And the structure is clear:

  • The city is in charge
  • The work is being done in phases
  • The city is hiring experts and contractors as needed
  • The marina remains a public asset, under public control

This is not a developer-led project.

It’s a city-led investment in a long-term public asset.

Why That Matters

The marina sits on some of the most valuable waterfront land in St. Petersburg.

And yet, the city didn’t:

  • Hand it over to a single developer
  • Lock in a single vision all at once
  • Give up long-term control

Instead, it kept flexibility.

It kept ownership.

It kept the ability to make better decisions over time.

Now Compare That to the Gas Plant Site

  • 86 acres of prime downtown land
  • One of the most important redevelopment opportunities in the city’s history
  • A site that could shape St. Petersburg for generations

The Gas Plant site isn’t a $165 million project. It’s much more.

Depending on how it is planned and developed over time, it could represent hundreds of millions—or even more than $1 billion—of long-term value to the city.

That value comes from something simple:

Who controls the land—and when decisions are made.

Because:

  • When the city controls the land, it can decide what gets built and when
  • As infrastructure goes in—streets, parks, utilities—the value of the land increases
  • If the city develops or releases land over time, it can capture that increased value
  • If the city sells early, before that value is created, that value goes to someone else 

And yet, the current direction under consideration is very different from the marina:

  • Selecting a single development partner first
  • Before a comprehensive, city-led plan is complete
  • Potentially giving up long-term control and flexibility

The Question That Needs to Be Answered

If the city can successfully manage a $165 million marina redevelopment…

Why can’t it apply that same model to the Gas Plant site?

Why wouldn’t it:

  • Create a clear plan first
  • Define public priorities upfront
  • Phase development over time
  • Bring in multiple developers, when and where they are needed
  • Retain long-term value for the people of St. Petersburg

What the Marina Shows

The marina makes something clear:

  • The city can lead
  • The city can manage complex projects
  • The city can work with private partners without giving up control

This isn’t about whether development should happen.

It’s about how it is led—and who captures the value over time.

A Moment for Clarity

If the city can successfully manage a $165 million marina redevelopment…

Why wouldn’t it apply that same model to the Gas Plant site—where the stakes are far higher?

 
 

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